In reading Allen Fraser’s (Shetland Geotours) letter (Silly Shetland stories, Friday 1st February) I would suggest he may be missing something that is hugely important when it comes to advertising.
The world already knows that Shetland is a place of outstanding natural beauty and natural history.
It was placed No 4 by National Geographic Traveller in a survey of the world’s best rated islands and what is needed to capture the attention of potential tourists is quirky little attention-getting advertisements of the gansey-clad ponies sort. Don’t underestimate it.
Those ponies went round the world in double-quick time, prompting a CNN report of inestimable value and have been the subject of endless Facebook and Twitter comment. Whether you like it or not, ponies in Fair Isle gansies are winners for Shetland.