20th July 2018
Established 1872. Online since 1996.

Shetland Food and Drink launches new website

The new Taste of Shetland website aims to promote isles’ produce.

A new website promoting the best of Shetland food and drink has gone live.

Tasteofshetland.com brings together growers, producers and retailers to showcase the range of isles’ produce. Some items, including gifts and cards as well as some food items, will be available to buy through the online shop.

As well as the shop, the site features an interactive map so visitors can quickly find out where local food and drink is made and sold. Clicking on one of the pins in the map displays a brief summary of the featured business, along with a link to the individual producer or retailer.

Marian Armitage giving a cooking demonstration with all local produce. Photo:Dave Donaldson

The site is being launched by the new membership organisation Shetland Food and Drink. Its chairwoman, Marian Armitage, said: “Shetland has one of the most pristine environments in the UK and the food and drink which is produced here is exceptional.

“Shetland has a wealth of great produce as part of its DNA – its heritage. However, it has traditionally ‘kept its light under a bushel’ when it comes to promoting the wealth of produce we have here.

“So, with the growing interest both in and outwith Shetland in provenance of food and drink and regional production it is the perfect time for tasteofshetland.com to be launched.”

Shetland Food and Drink manager Jill Franklin added that the website should become an “online hub” for anyone interested in Shetland food and drink.

“Whether you are someone considering having a holiday in Shetland, are a past visitor and fan from afar or you live here, you will find a wealth of information. We want the site to be content-rich, informative, and ever-changing.”

Funding from various backers and sponsors would help “develop a cohesive platform for the Shetland’s food and drink producers” Ms Franklin added.

“The launch of www.tasteofshetland.com is an important step towards this aim.”

Your Comment

Please note, it is the policy of The Shetland Times to publish comments and letters from named individuals only. Both forename and surname are required.

Comments are moderated. Contributors must observe normal standards of decency and tolerance for the opinions of others.

The views expressed are those of contributors and not of The Shetland Times.

The Shetland Times reserves the right to decline or remove any contribution without notice or stating reason.

Comments are limited to 200 words but please email longer articles or letters to editorial@shetlandtimes.co.uk for consideration and include a daytime telephone number and your address. If emailing information in confidence please put "Not for publication" in both the subject line and at the top of the main message.

This site uses Akismet to reduce spam. Learn how your comment data is processed.