Tourism plea

Tourism businesses in Shetland are being encouraged to enter for one of the 11 categories in this year’s Highlands and Islands Tourism Awards (HITA).

The awards recognise industry players at the top of their game by showcasing tourism businesses, initiatives and individuals who strive to deliver business excellence and quality within the area’s tourism industry.

Shetland Amenity Trust won the Green Award last year and trust deputy manager Alan Blain said the success was a tribute to the hard work of the organisation’s staff.

He said: “Winning an award such as this raises the profile of the organisation, and indeed Shetland. It will hopefully encourage more people to come and visit. We’d urge other tourism businesses in Shetland to enter for this year’s awards. Being shortlisted or winning an industry award like this is an honour, and it will help keep Shetland on the tourism map.”

The closing date for registration is 31st August and for entries is 7th September. The shortlisted finalists will be announced in October, and the winning businesses and individuals will be announced at a ceremony on Friday 20th November.


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