Future purchasers of “Native Shetland Wool” should not feel confident that this commodity is actually produced in Shetland notwithstanding the fact that it has achieved Protected Designation of Origin (PDO) accreditation.
In 2000, “Newcastle Brown” ale was afforded similar protection amid much brewery brouhaha about it only ever being brewable in Newcastle due to tradition and something in the water. Its production was subsequently quietly moved across the Tyne to Dunston in 2005 and, since 2010, it has been brewed in Tadcaster in Yorkshire while its production method is also believed to have been significantly changed.
This cynical action by the erstwhile Scottish and Newcastle Breweries has totally devalued the PDO scheme which can no longer be relied upon in any way.
78 Montgomery Street,