Shetland to feature in national tourism TV advert

Filming for the advert in Shetland.

Shetland will be thrust into the national spotlight when it features in a new VisitScotland television advert.

A film crew from the national tourism organisation visited the isles recently to shoot scenes for its new “Surprise Yourself” commercial.

Voiced by Scottish television historian Neil Oliver, the new advert will be broadcast on television and in cinemas throughout the UK from January, inspiring people throughout the UK and Ireland to take a break in the region.

Using well-loved Scottish icons, the current VisitScotland Surprise Yourself adverts, first broadcast in March, are aimed at reminding people about what a break in the country offers, while challenging possible stereotypes.

VisitScotland’s Lerwick manager Steve Mathieson said: “It’s great that the Northern Isles are included in the new VisitScotland Surprise Yourself television advertising campaign.

“Shetland in particular is the area of Britain from which you are most likely to see the spectacular natural phenomena of the Northern Lights, and, though its appearance can never be guaranteed, for those fortunate enough to witness one of the incredible displays above the wild Shetland landscape it is an experience never to be forgotten.”

The Surprise Yourself campaign has generated an additional economic benefit for Scotland of £89.9 million since it launched earlier this year, the best ever results for a VisitScotland domestic campaign.

The adverts have been well received, with a survey revealing that 70 per cent of people finding the adverts more emotionally engaging than previous VisitScotland campaigns.


Add Your Comment

Add Your Comment

Please note, it is the policy of The Shetland Times to publish comments and letters from named individuals only. Both forename and surname are required.

Comments are moderated. Contributors must observe normal standards of decency and tolerance for the opinions of others.

The views expressed are those of contributors and not of The Shetland Times.

The Shetland Times reserves the right to decline or remove any contribution without notice or stating reason.

Comments are limited to 200 words but please email longer articles or letters to for consideration and include a daytime telephone number and your address. If emailing information in confidence please put "Not for publication" in both the subject line and at the top of the main message.

200 words left

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Get Latest News in Your Inbox

Join the The Shetland Times mailing list to get one daily email update at midday on what's happening in Shetland.