If you recall seeing a crowd of helpless American 20-somethings chasing sheep in the summer, there may a perfectly valid explanation.
A group of young contenders were taking part in an American game show, The Amazing Race, which is showing on CBS tonight.
Nine teams will be shown struggling to keep sheep from Berry Farm in Scalloway under control, making torches for the Up-Helly-A’ committee, and even toiling with the tushkars at the peat banks.
All of which may sound perfectly normal to most folk in the isles, but the show highlights activities unusual enough across the pond to attract, typically, 12 million viewers.
In fact, around 140 million folk are believed to watch it world-wide. While The Amazing Race is not shown here, it is in most other places – according to promoter Davie Gardner, who said Britain was one of the few countries where it doesn’t air.
As well as sheep-herding and pony-trekking, the hapless contenders also found themselves camping out on St Ninian’s Isle.
Mr Gardner said the show offered Shetland huge exposure.
“Although the essence of the programme is a game show, they chose venues very carefully to show off Shetland.
“It attracts audiences of 12 million in America, and 140 million worldwide.”