Tourism ‘coo van’ on the moo-ve around isles

Visitor attractions – including Sumburgh Lighthouse, Unst Heritage Centre and Scalloway Museum – are to be visited by a VisitScotland “coo van” next week.

“Heather”, one of the national tourism organisation’s small herd of vans offering mobile information provision – will be in Shetland from Monday until Thursday along with a team of “coo-visors”

Heather the Coo Van at Saxa Vord in Unst, looking out over Hermaness NNR and Muckle Flugga Lighthouse.

NorthLink is working with VisitScotland on the visit by transporting them to and from Shetland. The coo-visors will be on hand to offer visitors advice on what to see and do in Shetland.

The coo van will be in Lerwick and the North Mainland on Monday, Yell and Unst on Tuesday, the South Mainland on Wednesday and Lerwick and the Central Mainland on Thursday.

The vans are part of VisitScotland’s strategy to provide inspiration to visitors with “outreach marketing” and passing on information about things to see and do throughout the country.

VisitScotland island manager Steve Mathieson said: “I know from talking to our coo-visors that they are very much looking forward to their trip to Shetland, to meet and offer information to visitors which we hope will then inspire them to visit again in the future.

“We have been mobilising our workforce to deliver the best information to every corner of Scotland through face-to-face and digital channels, including our online community platform, a fleet of coo vans and other outreach activity.

“The coo vans, in particular, have become a real talking point among visitors to events across Scotland, and they will be a popular addition to the many events and locations they attend over the coming months.

“The coo vans have a great following on social media and are particularly popular with children in Scotland. Having them here is a great way of showcasing our islands to potential visitors from all over the world – but is not trying to portray Shetland as the home of the Highland coo!”


Add Your Comment
  • Graham Fleming

    • June 26th, 2018 19:05

    Kye galore but no muckle kylies, tattiebogles tae gluff da fock awa whatever next?

  • Allen Fraser

    • June 26th, 2018 23:59

    What exactly do these modern-day coo drovers coming in da sooth-mooth know about Shetland? With no local knowledge just how much useful advice and information will they be able to give visitors? – I suggest very little. Yet to pay for this sort of nonsense the Tourist Information Centre at the main visitor gateway into Shetland, with its local staff, has been closed and information booklets removed. As far as I’m aware there are no plans to provide any visitor information or leaflet racking at Sumburgh.

  • David Spence

    • June 27th, 2018 13:07

    I hope this particular coo, does not speak any BS as a means of enticing tourism.

    Mind you, they could always have the Shetland form of a herd of cars disguised as coo’s going through the streets trying to trample those running away from them as a form of entertainment (for the tourists, of course?) lol


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