Trust highlights Wool Week online attractions

This year’s Wool Week may have been a victim of the Covid crisis, but Shetland Amenity Trust has highlighted an online taster taking place instead.

The event, which normally attracts a global audience helping generate £2 million to the economy, was originally due to start on Saturday.

But it was called off following the coronavirus pandemic.

In place of the physical week of attractions is a programme of online events and activities.

Head of Engagement at Shetland Amenity Trust Sandy Middleton said: “Locally, Shetland Wool Week is a really important date in the Shetland calendar and is worth over £2 million to the local economy each year.

“Whilst we cannot have a physical event this year, we are committed to maintaining the support and interest of our audience for future years. Our online audience has continued to grow throughout lockdown and we are keen to mark what would have been Shetland Wool Week in some way.

“We have been careful not to call it ‘virtual’ Wool Week, as it is by no means a replacement for the real event, but we hope it will reflect the ethos of the festival and give a taste of the week, the people involved, Shetland wool, the skills shared, the landscape and of course the sheep.”

Online content will include podcasts, short videos, interviews, tours, an insight into
some of the typical class content, crofting life and a look behind the scenes.

The programme of activity is now available on the Shetland Wool Week website and will be promoted to a global audience with new content being added over the coming days.

The amenity trust will be hosting a ‘Virtual Makers Market’ throughout the week, which will have links to individual textile maker’s online shops.

“The vast majority of the online content will be free with a few paid for classes by local
tutors,” added Ms Middleton.

“We will be encouraging people, however, to support the future of the event by making a donation online. We are also encouraging as many people as possible to get involved in ‘Fair Isle Friday’ on Friday 2nd October. It was really popular last year with lots of people, groups and schools getting involved and wearing their Fair Isle and sharing their photos on social media using #SWWFairIsleFriday.”

The trust have also announced provisional dates for Shetland Wool Week next year. Provided there are no restrictions in place at that time, the event will take place from Saturday 25th September to Sunday 3rd October 2021.


Add Your Comment

Add Your Comment

Please note, it is the policy of The Shetland Times to publish comments and letters from named individuals only. Both forename and surname are required.

Comments are moderated. Contributors must observe normal standards of decency and tolerance for the opinions of others.

The views expressed are those of contributors and not of The Shetland Times.

The Shetland Times reserves the right to decline or remove any contribution without notice or stating reason.

Comments are limited to 200 words but please email longer articles or letters to for consideration and include a daytime telephone number and your address. If emailing information in confidence please put "Not for publication" in both the subject line and at the top of the main message.

200 words left

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Get Latest News in Your Inbox

Join the The Shetland Times mailing list to get one daily email update at midday on what's happening in Shetland.