TV advert promoting Shetland goes live

Promote Shetland has released a video of its new television advert which showcases the isles as  as the ideal “overseas” destination for Scots considering a change of scenery this summer.

The advert, which went live from today (Monday) will air across Scotland, telling viewers: “There’s never been a better time to book a break to spectacular Shetland.”

As reported on Friday, it is thought to be the first time a national television advert has been used to attract tourists to the isles.

It features iconic Shetland scenes including the tombolo at St Ninian’s Isle, Eshaness cliffs and of a couple kayaking around the shoreline.

David Nicol, managing director at NB Communication which runs Promote Shetland, said the time was right to broadcast as the Covid-19 situation was improving across the country.

Shetlanders Neil and Natasha Clubb took part in the filming – spending the day as “tourists” enjoying the scenery.

It was made in collaboration with Loganair, which has increased the number of flights into and out of Sumburgh Airport.


Add Your Comment
  • Mr Robert Szocs

    • May 24th, 2021 18:08

    This campaign is going to be a backfire in my opinion as a political movement. I live in the main street of Lerwick and the hostile is rocketed against tourists or anyone who the Shetlanders assume are not from Shetland. I think the best idea would be testing Shetlanders at departure to Scotland, not because it’s necessary just to make Shetlanders intimidated. The other would be diverting everything to other Scottish Islands and at the same time making difficult to keep any international events in Shetland till 2025.

  • John M Scott

    • May 25th, 2021 8:18

    What a lacklustre advert, I shudder to think how much it cost to make.
    They could have at least had some fiddle and accordion music in the background.

  • Moira Millerchip

    • May 25th, 2021 17:56

    Having visited Shetland 2 years ago this is a sadly missed opportunity to showcase the amazing music scene, beautiful museums,incredible archaeology and fascinating coastline.We were out every night watching incredible performances by very talented groups as well.


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