Shetland fishing community stars in nationwide campaign

Fishermen from Shetland are starring in a nationwide campaign including a television ad.

The Marine Stewardship Council has included the fishermen in their campaign as part of its annual Sustainable Seafood Week.

The television ad will air across several networks as of 20th September.

Now in its third year, Sustainable Seafood Week (running from 16th September to 23rd September) is a nationwide movement for sustainable fish and seafood, involving retailers and brands like Waitrose, Aldi and Lidl.

Whalsay Scallop fisherman George Andrew Williamson, 54, who features in the ad, said: “It’s such a small community here, that scallop fishing keeps everything going. If we keep it sustainable, we actually have a future.”

As part of the campaign, MSC Ambassador and sustainable living expert, James Strawbridge, also visited Shetland to film Sustainable Seafood Suppers for home cooks to cook-along with as part of the campaign on Whalsay.

These will be shown across the MSC’s digital channels with all recipes incorporating Shetland seafood. Mr. Strawbridge will also be sharing essential seafood skills alongside Shetland fisherman to help people learn how to shuck scallops and pick crab meat.


Add Your Comment

Add Your Comment

Please note, it is the policy of The Shetland Times to publish comments and letters from named individuals only. Both forename and surname are required.

Comments are moderated. Contributors must observe normal standards of decency and tolerance for the opinions of others.

The views expressed are those of contributors and not of The Shetland Times.

The Shetland Times reserves the right to decline or remove any contribution without notice or stating reason.

Comments are limited to 200 words but please email longer articles or letters to for consideration and include a daytime telephone number and your address. If emailing information in confidence please put "Not for publication" in both the subject line and at the top of the main message.

200 words left

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Get Latest News in Your Inbox

Join the The Shetland Times mailing list to get one daily email update at midday on what's happening in Shetland.