Advertise With Us

Let us help you raise awareness of your business today.
Many promotional options available through The Shetland Times Ltd.

The Shetland Times

Weekly newspaper, published in print and digitally every Friday.

Copy deadlines – Display: Tuesday 5.00pm | Lineage: Wednesday 10.00am

Feature advertising

Display (full-colour or mono) and lineage advertising

  • Display, classifieds and run of paper (ROP) slots
  • Various packages and special deals offered – call us on 01595 742000 for more information

Leaflets, inserts and promotional specials

  • Leaflets and booklets up to 8pp A4 at 39g can be printed by us or supplied for insertion into the newspaper
  • Various distribution options – All Areas – Shetland, Town & Rural – Town Only – Rural Only – Off-Shetland
  • Call for more information and get your company details directly into the hands of our local and expat readership

Email: ; Tel: 01595 742000

Online at

Live daily @

Online Advertising Options

  • Various banner advertising options, packages, slot positions and run durations offered
  • Eye-catching, easy to read online advertising opportunities
  • Slots available include: Top Banner / Lower Banner / Side Panels / Property Page
  • Click here to view our ONLINE booklet and package options

Email: ; Tel: 01595 742000

Packages and Promotions

Multi-platform options and special offers

Socially Active Advertising Package Offers

Monthly Special Offers

  • Announced each month on our Facebook Page and in our print and digital newspaper
  • Different offer each month of the year which appears in both our print and digital newspaper editions
  • We consistently promote and support #shoplocalfirst

Email: ; Tel: 01595 742000

Shetland Accommodation Guide

Print and digital editions published annually in November; web listings on  (previously run November to October.

  • Premium Gold and Standard Silver packages offered. Packages include both print and online adverts
  • Full-colour run-of-magazine display advertising in the print edition also available
  • Book online at (available during pre-print stage only (Jun-Aug) – contact us at other times)
  • Email: ; Tel: 01595 742000

Shetland Visitor Holiday Magazine

Print and digital editions published annually at the end of January.

  • Various full-colour run-of-magazine display advertising available
  • Advert bookings accepted during pre-print stage (Jul-Sep)
  • Contact us to be added to our Shetland Visitor advertising mailing list
  • Email: ; Tel: 01595 742000

The Shetland Directory and Classified Business List

2025-26 edition being compiled soon – listings and adverts accepted
from 8th March 2024

Print edition published biennially.

  • The ‘Shetland phonebook’ print edition includes a Classified Business List, as well as A to Z listings of business and residential numbers. Mobile numbers, email and web addresses also included
  • Various display advertising options offered in the print edition
  • Online edition – banner advertising slots are available on
  • Enter your details and book advertising online at (available during pre-print stage only, approximately Feb-May; contact us at other times)
  • Email: ; Tel: 01595 742000

Up-Helly-A’ Official Programme

Print edition published annually on last Tuesday in January.

  • Full-colour advertising available but space is limited (call to pop your company name on our “waiting list”)
  • Bookings must be confirmed by third week in December
  • To register your interest, email: ; Tel: 01595 742000

Purchase your digital edition here.

If you’re off-island but are keen to purchase a programme to feel part of the event and help raise funds for the festival, click here to buy our full digital edition.

Contact Us Today

Give us a call and have quick chat with Karen, Alex or Kerrie who will happily help to raise awareness and get your business noticed.



Tel: 01595 742000