Advertise With Us


The Shetland Times

Weekly newspaper, published in print and digitally every Friday.

  • Display (full-colour or mono) and lineage advertising. Various packages and special deals offered.
  • Copy deadlines: Display – Tuesday 5pm ; Lineage – Wednesday 10am.
  • Regular and annual full colour “Special Features” are available throughout the year (Up Helly A’ – Valentines/Mothers Day/Fathers Day – Harbour Voice – Recycling & Energy Efficiency – Wedding – Landwise – Gardening & Outdoor DIY – On the Water – Oot & Aboot – Rural Shops – Eating Out – Motoring – Community Halls – Homes & Interiors – Christmas Gifts – Festive Greetings (business and personal)).
  • Leaflets and booklets (up to 8pp A4 @ 39g) can be printed by us or supplied for insertion into the newspaper. Various distribution options available on request.
  • Email: ; Tel: 01595 742000.

Online at

Live daily

  • Various banner advertising options, packages, slot positions and run durations offered.
  • Email: ; Tel: 01595 742000.


Shetland Accommodation Guide *

Print and digital editions published annually in November; web listings on run November to October.

  • Gold, Silver or Bronze packages offered. Packages include both print and online adverts.
  • Full-colour run-of-magazine display advertising in the print edition also available.
  • Book online at (available during pre-print stage only – contact us at other times).
  • Email: ; Tel: 01595 742000.

Shetland Visitor Holiday Magazine *

Print and digital editions published annually at the end of January*.
(*2021 edition will be published Feb/Mar 2021. Advert bookings being accepted NOW!)




The Shetland Directory and Classified Business List

Print edition published biennially.

  • The ‘Shetland phonebook’ print edition includes a Classified Business List, as well as A to Z listings of business and residential numbers. Mobile numbers, email and web addresses also included.
  • Various display advertising options offered in the print edition.
  • Online banner advertising slots are available on
  • Enter your details and book advertising online at (available during pre-print stage only, approximately Feb-May contact us at other times).
  • Email: ; Tel: 01595 742000.


Up-Helly-A’ Official Programme

Print edition published annually on last Tuesday in January.

  • Full-colour advertising available but space is limited. Bookings must be confirmed by third week in December.
  • To register your interest, email:


Leaflets, inserts and promotional specials

  • Occasional advertising opportunities may be available in print, digital or online promotions.
  • To register interest or enquire about upcoming offers, email: