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Shetland has been named as one of the best tourist destinations in Europe by the travel guide publisher Lonely Planet. In a top 10 'Best in Europe' list published today Shetland was named as the sixth best tourist destination across the continent and was the only UK destination to be included. ... Read more...
A new tourism "development officer" has been appointed and one of her aims will be to extend the traditional tourist season. (more…) Read more...
A new strategy has been launched for Shetland’s tourism industry – with a target to increase visitors’ spending by £10 million in the next five years. (more…) Read more...
The ninth annual celebration of Shetland's knitting heritage kicked off today (Saturday). More than 600 visitors are expected to travel to the isles to attend Shetland Wool Week 2018. A plethora of events including workshops, tours, demonstrations and talks will be on offer during the fest... Read more...
The population of Lerwick is set to double tomorrow (Tuesday) with the arrival of two cruise ships. One of those vessels counts among the largest in the world and is the biggest cruise ship yet to visit the isles. Measuring 65 metres high and 316 metres long the 171,598 gross tonnes MSC Me... Read more...
Visitor attractions – including Sumburgh Lighthouse, Unst Heritage Centre and Scalloway Museum – are to be visited by a VisitScotland "coo van" next week. (more…) Read more...
The national hotel chain Travelodge has written to Shetland Islands Council to propose a new hotel in Lerwick. (more…) Read more...
Local groups are being encouraged to apply for a share of a new £6 million rural tourism infrastructure fund being rolled out by the Scottish government. Highlands and Islands MSP Maree Todd has highlighted the fund, which has been set up in response to increasing visitor numbers across rural Sc... Read more...
Another record-breaking cruise season is being predicted by Lerwick Port Authority, with nearly 100,000 passengers due to visit the isles over the next eight months. The arrival of the cruise ship Magellan on Tuesday will launch a cruise season in which five records are set to be toppled. Arou... Read more...
Shetland Wool Week drew to a close at the weekend with final classes, a sell-out Makers' Market and a grand finale of teas. (more…) Read more...