WATCH: TV advert promoting Shetland goes live
Promote Shetland has released a video of its new television advert which showcases the isles as as the ideal “overseas” destination for Scots considering a change…
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TV advert to showcase Shetland as ideal ‘overseas’ destination for Scots
A new television advert launches on Monday pushing Shetland as the ideal “overseas” destination for Scots considering a change of scenery this summer.
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Shetland prepares to welcome return of international visitors ‘when the time is right’
Shetland will be marketed as an international holiday destination at an online workshop attended by hundreds of tour operators and travel agents.
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WATCH: Campaign hoped to rebuild Shetland’s ‘devastated’ tourism industry
A nationwide campaign encouraging responsible tourism is hoped to aid the recovery of Shetland’s “devastated” visitor economy. VisitScotland’s £124,000 campaign, which aims to raise awareness…
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Loganair reports ‘very slight’ increase in visitor interest for this summer
Loganair has reported a slight increase in customers looking to visit Shetland this summer. Kay Ryan at the airline said there had been a “Boris…
READ FULL STORYShetland features in VisitScotland’s ‘Only in Scotland’ promotional video
Shetland has been featured in a promotional video encouraging tourists to visit. VisitScotland’s ‘Only in Scotland’ series aims to shine spotlight on the unique experiences and…
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Most tourist bookings unavailable for Foula and Fair Isle flights due to Covid-19 risk
Shetland’s inter-islands flight operator will no longer be taking most tourist bookings “to protect the resilience of the service”. Airtask, which operates the services from…
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Virtual tourists encouraged to sketch now, visit later
It’s an iconic and imposing landmark – and Sumburgh Head and lighthouse is being used to entice artists as part of a tourism campaign. VisitScotland…
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Carmichael makes VAT call for tourism
A call has been made for a “bold” cut in VAT on domestic tourism from 20 per cent to five per cent as part of
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Calls for new tourism campaign made in light of closures caused by Covid-19
Calls are being made of the Scottish government to fund a campaign to support hospitality and tourism. It comes after businesses in England heard they…
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Lonely Planet name Shetland one of ‘Best in Europe’
Shetland has been named as one of the best tourist destinations in Europe by the travel guide publisher Lonely Planet.
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Tourism association hopes new role will help extend visitor season
A new tourism “development officer” has been appointed and one of her aims will be to extend the traditional tourist season.
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Tourist industry wants visitors to spend millions more
A new strategy has been launched for Shetland’s tourism industry – with a target to increase visitors’ spending by £10 million in the next five
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Wool Week underway with hundreds of visitors expected
The ninth annual celebration of Shetland’s knitting heritage kicked off today (Saturday). More than 600 visitors are expected to travel to the isles to attend…
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