Up-Helly-A’ procession to be streamed across the world
Viewers around the world will be able to tune into Lerwick Up-Helly-A’ next week.
The event will be be livestreamed thanks to a partnership between Promote Shetland, NorthLink and North Broadcast, which operates the popular Shetland Webcams network.
Adam Civico, head of content marketing for the Promote Shetland service, said: “The profile of Up-Helly-A’ and the fire festivals across Shetland continues to grow each year.
“As ever, there’s a huge amount of interest in the Lerwick event and we are pleased to support the live stream again.
“Not only does this allow people around the world to get a taste of Up-Helly-A’, it is also an excellent opportunity to demonstrate how vibrant community life is in Shetland.”
Magnus Dixon, Marketing Manager at NorthLink Ferries said: “Lerwick Up-Helly-A’ is a bucket list item for many, and NorthLink are proud to help visitors reach Shetland to see it for themselves.
“We’re also thrilled to co-sponsor the Up-Helly-A’ webcam once again – so that many more can enjoy the spectacular fire festival as it happens on the night!”
Viewers can visit uphellyaa.com to watch the procession live with commentary from 7pm on Tuesday 28th January.
Alternatively, the event will be streamed on the Promote Shetland Facebook page and YouTube channel.
As well as being shown by those organisations, the feed is also available for international news networks including Reuters and LiveNOW from FOX.
As a result, the procession could be watched by millions of people across the world.
NO COMMENTS
Add Your Comment